Fulfilling an unmet need in the industry, GoodCare protects Birmingham drivers from major auto repair expenses and offers savings for basic maintenance
Oct. 18, 2023 (Birmingham, Ala.)– Developed by Protective Life Corporation’s (Protective) Asset Protection Division, GoodCare, a vehicle protection plan is now available to Birmingham, Ala., residents to help them prepare for unexpected repairs and basic maintenance. Most Americans rely on having a working vehicle, so when it breaks down, getting it repaired quickly is important. Automotive repairs can often cost thousands of dollars, and according to the Federal Reserve, over half of Millennials go into debt for automotive repair costs. GoodCare was designed with these needs in mind.
For a budget-friendly monthly fee, GoodCare offers protection against costly vehicle repairs, 24/7 road-side assistance, and transportation reimbursement while a vehicle is being serviced. Additionally, GoodCare sends monthly reminders to customers to take care of their car and provides educational content to help customers learn about basic car maintenance. Customers that engage with this educational content and complete needed maintenance on time then earn discounts on their monthly fees.
“GoodCare was designed for cost-conscious people who want to protect themselves from excessive maintenance expenses under a simple, no-nonsense policy,” said Rick Kurtz, SVP and Chief Distribution Officer for Protective’s Asset Protection Division. “As a bonus, contract holders can learn more about how to care for their vehicle while earning savings toward their monthly fees. It is a win-win situation for the vehicle owner, and we are excited to launch this product in Birmingham.”
GoodCare is initially available to Birmingham residents that drive 2008 or newer models of Japanese or Korean-made vehicles (Toyota, Honda, Subaru, Nissan, Hyundai, Kia, etc.) with less than 80,000 miles.
Regularly priced at $49.99 per month, GoodCare customers can earn a $20.00 monthly discount by simply watching instructional videos, completing basic maintenance on time, and logging miles driven each month, which lowers the monthly cost to $29.99 per month.
To learn more or see if you qualify to purchase the plan, visit the GoodCare website at www.drivegoodcare.com. Those interested in enrolling will need to enter their vehicle’s make, model, year and mileage to determine eligibility. More information on coverage, exclusions and the cancellation policy may be viewed here.
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About Protective
Protective has helped people achieve protection and security in their lives for 116 years. Through its subsidiaries, Protective offers life insurance, annuity and asset protection solutions and is helping more than 14 million people protect what matters most. Protective’s more than 3,700 employees put people first and deliver on the company’s promises to customers, partners, colleagues and communities - because we’re all protectors. With a long-term focus, financial stability and commitment to doing the right thing, Protective Life Corporation, a subsidiary of Dai-ichi Life Holdings, Inc. (TSE:8750), has $113 billion in assets, as of Dec. 31, 2022. Protective is headquartered in Birmingham, Alabama, and supported by a robust virtual workforce and core sites in the greater Cincinnati area and St. Louis. For more information about Protective, visit www.protective.com.
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