Wade Harrison was named Vice Chairman and Chief Operating Officer on January 1, 2026, having previously served as Executive Vice President, Chief Operating Officer since November 2024. He provides strategic leadership for the Protection, Retirement, Asset Protection and Employee Benefits retail businesses and supporting capabilities, including the company’s marketing, operations and technology functions. Harrison, who has more than 30 years of experience in the insurance industry, initially joined Protective in 2014 as Senior Vice President and Chief Product Officer. Subsequently he transitioned into the role of EVP, Chief Retail Officer in June 2022.
Prior to joining Protective, Harrison worked for COUNTRY Financial for 13 years, serving in executive and senior leadership roles in areas of life/health operations, financial services operations and investment services. Before joining COUNTRY, he was a consultant for Tillinghast – Towers Perrin.
Harrison is active with several industry groups and currently serves as vice chair of the LL Global Board of Directors and on the Life Insurance Committee of the American Council of Life Insurers. Locally, he lends his expertise as a member of the Risk Management and Insurance Advisory Board at Samford University's Brock School of Business, the Corporate Board of the UAB Center for the Arts and the University of Alabama Actuarial Advisory Council. Harrison is a 2020 graduate of Leadership Birmingham and belongs to the 33rd Class of Leadership Alabama.
Harrison, a Fellow of the Society of Actuaries, received a Bachelor of Science in Actuarial Science from the University of Illinois Urbana-Champaign in addition to a Master of Business Administration from Northwestern University's Kellogg School of Management.