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Protective Stadium Launches One of the State’s First-Ever NFT (Non-Fungible Token), Proceeds Benefiting Prosper

March 1, 2022

Winner to receive access to entire slate of Protective Stadium’s 2022 events 

Birmingham, Ala. (March 1, 2022) – In a collaborative project between Protective Life Corporation (Protective) and the BJCC, a one-of-a-kind piece of digital artwork has officially been minted on the Ethereum blockchain and turned into an NFT (non-fungible token). The NFT is now available for auction on the OpenSea website, with the winner also gaining entry into every single event slated for Protective Stadium in 2022 -- a milestone year for the stadium, with events including UAB football, The World Games, Birmingham Legion, USFL and more. This is one of the first-ever NFT auctions launched by an entity in Alabama. 

"Within just a few months of opening, Protective Stadium has been able to attract new tenants, hold multiple large-scale events, and host tens of thousands of visitors,” said Tad Snider, executive director and CEO, BJCC Authority. “There’s been so much excitement around what’s to come, and we look forward to building on this momentum by supporting initiatives that give back to our community.” 

Auction proceeds will benefit Prosper, a coalition of community, civic and business leaders committed to creating a more vibrant, racially and gender inclusive economy. By leveraging digital innovation and experimenting with groundbreaking technology like NFTs, Protective Stadium is able to resonate with new audiences while supporting the community in an exciting way. 

“We continually search for ways to positively impact our communities, this time through innovative use of technology,” said Rich Bielen, Protective President & CEO. “Protective Stadium’s NFT is another way for us to be a good neighbor and directly impact the community." 

“We are proud to see Birmingham-based organizations collaborating to support programs making a difference in our community, like Prosper,” said Mayor Woodfin. “We’re not even a full calendar year into Protective Stadium being open and already are seeing unique initiatives to support our residents. We hope the community is enthusiastic about participating.” 

Essentially a one-of-a-kind virtual trading card, the NFT will be available for auction on OpenSea starting on March 1. The auction will stay open for 10 days and the winning bidder will also receive two tickets to every 2022 Protective Stadium event.

To learn more about Protective Stadium and to participate in the auction, visit and follow along on Facebook, Twitter and Instagram.  

About Protective Life Corporation 

Founded in 1907, Protective Life Corporation (Protective) is on a mission to help more people achieve protection and security in their lives. Across its life insurance, annuity and asset protection solutions, the Company helps more than 12 million people protect what matters most. Protective’s more than 3,600 employees put people first and deliver on the Company’s promises to customers, partners, colleagues and communities – because we’re all protectors. With a long-term focus, financial stability and commitment to doing the right thing, Protective, a wholly owned subsidiary of Dai-ichi Life Holdings, Inc. (TSE:8750), has grown to over $130 billion in assets as of Sept. 30, 2021. Protective is headquartered in Birmingham, Ala., and supported by both robust virtual workforce and core sites in Cincinnati and St. Louis. For more information about Protective, please visit

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