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Protective Recognized by EPA for Leading Green Power Use at Birmingham Headquarters

March 14, 2022

Protective Life Corporation (Protective), a wholly owned U.S. subsidiary of Dai-ichi Life Holdings, Inc. (TSE:8750), announced today they were recently recognized by the U.S. Environmental Protection Agency as a Green Power Partner for their Birmingham headquarters.

Last summer, Protective announced its collaboration with Alabama Power to operate its Birmingham headquarters with 100% renewable energy. The renewable energy credits retired for Protective’s headquarters were sourced through Alabama Power from the Chisholm View Wind Farm in Oklahoma, which provides power to Alabama Power under a long-term contract. Through these credits, Protective’s Birmingham campus uses approximately 19 million kilowatt-hours (kWh) of wind energy annually, and by choosing renewable energy, Protective is helping advance the voluntary market for green power and development of those sources.

“Protective is honored to be named to the EPA’s Green Power Partnership,” said Scott Adams, executive vice president, corporate responsibility, strategy and innovation for Protective. “As a company that helps people plan for their futures every day, we are also proud to be doing our part to make sure those futures are more sustainable.”

By moving the needle in the voluntary green power market, Protective and other Green Power Partners are helping to reduce the negative health impacts of air emissions including those related to ozone, fine particles, acid rain and regional haze.

"EPA applauds Protective Life Insurance Company’s Birmingham headquarters for its leadership position in the green power marketplace," said James Critchfield, Program Manager of EPA's Green Power Partnership. "They are an excellent example for other organizations in reducing greenhouse gas emissions through green power investment and use."

According to the U.S. EPA, Protective’s green power use at its Birmingham headquarters is equivalent to the electricity use of nearly 2,000 average American homes annually.

To learn more about Protective’s sustainability efforts, visit

About EPA’s Green Power Partnership

The Green Power Partnership is a partnership program that helps increase green power use among U.S. organizations to advance the American market for green power and development of those sources as a way to reduce air pollution and other environmental impacts associated with electricity use. In 2020, the Partnership had more than 700 Partners voluntarily using nearly 70 billion kilowatt-hours of green power annually. Partners include a wide variety of leading organizations such as Fortune 500® companies; small and medium sized businesses; local, state, and federal governments; and colleges and universities. For additional information, please visit

About Protective

Protective has helped people achieve protection and security in their lives for 115 years. Through its subsidiaries, Protective offers life insurance, annuity and asset protection solutions and is helping more than 12 million people protect what matters most. Protective’s more than 3,600 employees put people first and deliver on the Company’s promises to customers, partners, colleagues and communities - because we’re all protectors. With a long-term focus, financial stability and commitment to doing the right thing, Protective Life Corporation, a wholly owned subsidiary of Dai-ichi Life Holdings, Inc. (TSE:8750), has grown to about $132 billion in assets, as of Dec. 31, 2021. Protective is headquartered in Birmingham, Alabama, and supported by both robust virtual workforce and core sites in Cincinnati and St. Louis. For more information about Protective, visit

Hillary Carnel

Source: Protective Life Corporation

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