Consumer-friendly site features enhanced educational tools, quote engine and responsive design
Protective
Life Insurance Company today announced the launch of its redesigned
consumer website at www.protective.com.
With expanded life insurance education and a broad financial learning
center, Protective’s new site is designed to help consumers research,
understand and even purchase life insurance products – all from whatever
device a consumer chooses to use.
“We know that 86% of consumers research life insurance online,
regardless of how they decide to purchase,” said John D. Johns,
chairman, president and chief executive officer. “The launch of a new,
more user-friendly website allows us to better serve the needs of all
types of consumers and is a significant milestone in our efforts to be
more customer-centric.”
The new protective.com leverages technology that enables consumers to
have a consistent experience regardless of how they connect to the
Internet. The site content will essentially adjust to the type of device
a consumer is using. In addition, the new site offers expanded product
and educational information and a streamlined quoting and application
tool.
“Whether a person uses a smart phone, a tablet or a desktop, the new
protective.com provides them with information, education and fast online
quotes in an easy-to-use format,” said Frank Sottosanti, senior vice
president and chief marketing officer. “This website enables us to
better serve today’s consumer and positions us well for ongoing shifts
in consumer technology adoption.”
ABOUT PROTECTIVE LIFE INSURANCE COMPANY
Protective
Life Insurance Company helps provide financial security through
innovative, valuable and affordable insurance and investment products.
For more than 100 years, the mission of the company has remained alive
in its name. Protective is committed to tearing down the barriers that
prevent people from enjoying the peace of mind and satisfaction that
come from taking care of their future financial needs and the needs of
those who depend on them. By enabling more people to confidently protect
their tomorrow, we provide them the freedom to embrace their today. For
more information about Protective Life Insurance Company, a subsidiary
of Protective Life Corporation (NYSE: PL), visit www.protective.com.
Protective Life Corporation
Jennefer Meyer, 205-268-4122
External Communications
jennefer.meyer@protective.com