News and Financial Information

Protective to Present at J.P. Morgan Insurance Conference

Wednesday, March 23, 2011 9:30 am EDT

Dateline:

BIRMINGHAM, Ala.

Public Company Information:

NYSE:
PL

BIRMINGHAM, Ala.--(BUSINESS WIRE)--Protective Life Corporation (“Protective”)(NYSE:PL) will participate in the J.P. Morgan 2011 Insurance Conference in New York City on Tuesday, March 29, 2011. Richard J. Bielen, Protective’s Vice Chairman and Chief Financial Officer, will discuss the Company’s results and strategic direction beginning at 1:15 p.m. Eastern time that day.

The presentation will be available via live audio by dialing 1-800-857-2850 (toll free) or 1-415-228-4885 (toll) and providing the passcode “Insurance”.

About Protective Life Corporation

Protective Life Corporation provides financial services through the production, distribution and administration of insurance and investment products throughout the United States. It has annual revenues of approximately $3.1 billion and as of December 31, 2010 had assets of approximately $47.6 billion.

Contact:

Protective Life Corporation
Eva Robertson, 205-268-3912
Vice President, Investor Relations

Company Contact

Brittnie Bordonaro
Corporate Communications
Protective Life Corporation
(205) 268-8611
brittnie.bordonaro@protective.com

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