News and Financial Information

Protective to Participate in UBS Global Financial Services Conference

Monday, May 2, 2011 4:00 pm EDT

Dateline:

BIRMINGHAM, Ala.

Public Company Information:

NYSE:
PL

BIRMINGHAM, Ala.--(BUSINESS WIRE)--Protective Life Corporation (“Protective”) (NYSE:PL) will participate in the UBS Global Financial Services Conference in New York City on Wednesday, May 11, 2011. Richard J. Bielen, Protective’s Vice Chairman and Chief Financial Officer, will discuss the Company’s results and strategic direction beginning at 1:30 p.m. ET that day.

A live webcast of the presentation will be available on the company website at www.protective.com. Please access the website at least 15 minutes in advance to register and download any necessary software. The presentation will be available for replay beginning Wednesday, May 11, 2011 at 5:00 p.m. ET through midnight Wednesday, May 25, 2011.

About Protective Life Corporation

Protective Life Corporation provides financial services through the production, distribution and administration of insurance and investment products throughout the United States. It has annual revenues of approximately $3.1 billion and as of December 31, 2010 had assets of approximately $47.6 billion.

Contact:

Protective Life Corporation
Eva T. Robertson, 205-268-3912
Vice President, Investor Relations

Company Contact

Brittnie Bordonaro
Corporate Communications
Protective Life Corporation
(205) 268-8611
brittnie.bordonaro@protective.com

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