News and Financial Information

Protective to Participate in Bank of America Merrill Lynch 2011 Insurance Conference

Tuesday, February 8, 2011 2:15 pm EST

Dateline:

BIRMINGHAM, Ala.

Public Company Information:

NYSE:
PL

BIRMINGHAM, Ala.--(BUSINESS WIRE)--Protective Life Corporation (“Protective”)(NYSE:PL) will participate in the Bank of America Merrill Lynch 2011 Insurance Conference in New York City on Wednesday, February 16, 2011. John D. Johns, Protective’s Chairman, President and Chief Executive Officer, will discuss the Company’s results and strategic direction beginning at 2:00 p.m. ET that day.

A live webcast of the presentation will be available on the company website at www.protective.com. Please access the website at least 15 minutes in advance to register and download any necessary software. The presentation will be available for replay beginning Wednesday, February 16, 2011 at 5:00 p.m. ET through midnight Friday, March 4, 2011.

About Protective Life Corporation

Protective Life Corporation provides financial services through the production, distribution and administration of insurance and investment products throughout the United States. It has annual revenues of approximately $3.1 billion and as of December 31, 2009 had assets of approximately $42.3 billion.

Contact:

Protective Life Corporation
Eva T. Robertson, 205-268-3912
Vice President, Investor Relations

Company Contact

Brittnie Bordonaro
Corporate Communications
Protective Life Corporation
(205) 268-8611
brittnie.bordonaro@protective.com

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