News and Financial Information

Protective to Participate in Bank of America Merrill Lynch 2010 Insurance Conference

Wednesday, February 17, 2010 2:42 pm EST

Dateline:

BIRMINGHAM, Ala.

Public Company Information:

NYSE:
PL

BIRMINGHAM, Ala.--(BUSINESS WIRE)--Protective Life Corporation (“Protective”)(NYSE:PL) will participate in the Bank of America Merrill Lynch 2010 Insurance Conference in New York City on Wednesday February 24, 2010. John D. Johns, Protective’s Chairman, President and Chief Executive Officer, will discuss the Company’s recent financial results beginning at 3:10 p.m. ET that day.

A live webcast of the presentation will be available on the company website at www.protective.com. Please access the website at least 15 minutes in advance to register and download any necessary software. The presentation will be available for replay beginning Wednesday, February 24, 2010 at 5:00 p.m. ET through midnight Friday, March 12, 2010.

About Protective Life Corporation

Protective Life Corporation provides financial services through the production, distribution and administration of insurance and investment products throughout the United States. It has annual revenues of approximately $3.1 billion and as of December 31, 2009 had assets of approximately $42.3 billion

Contact:

Protective Life Corporation
Eva Robertson, Vice President, Investor Relations
205-268-3912

Company Contact

Brittnie Bordonaro
Corporate Communications
Protective Life Corporation
(205) 268-8611
brittnie.bordonaro@protective.com

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