News and Financial Information

Protective Life Introduces a New Survivorship Term Product

Providing Affordable Solutions for Today’s Value-Conscious Consumers

Monday, July 20, 2009 4:51 pm EDT

Dateline:

BIRMINGHAM, Ala.

Public Company Information:

NYSE:
PL

BIRMINGHAM, Ala.--(BUSINESS WIRE)--Protective Life Insurance Company announced the release of a new second-to-die term life insurance policy, the Protective Survivorship Term.

The Protective Survivorship Term product is a second-to-die term life insurance policy, insuring two lives under one policy, with the death benefit payable to the designated beneficiary following the surviving insured’s death. This product is primarily designed for estate planning needs and also works well for wealth preservation. The Protective Survivorship Term product can help offset the federal estate tax that would otherwise be payable at the death of the surviving spouse. This policy provides a reasonable means to help your client begin an estate plan or can act as an excellent complement to an existing estate plan.

Without Survivorship Term, your clients’ heirs may not only lose a large share of their legacy to estate taxes, but in order to meet the estate tax bill they may also incur additional tax burdens. Survivorship Term provides a death benefit that can be used to help pay estate taxes and other settlement costs. In addition, this product provides a conversion option to a permanent insurance plan before the end of the level premium period and in the event of divorce or changes in legislation that nullify the advantages of Survivorship Term in estate planning situations, there is a policy split option.

“The introduction of Protective Life’s Survivorship Term product clearly marks our commitment to providing affordable solutions at a time when Americans need it most,” said John Deremo, Senior Vice President and Chief Distribution Officer of Protective Life Insurance Company’s Life and Annuity Division. “People in today’s tough economic times still have estate planning needs and this product is perfect for the times.”

The Survivorship Term product offers a lower premium than your clients would pay if they were insured under two separate policies. Additionally, an uninsurable life may benefit from more lenient underwriting requirements, making it easier to get life insurance on an individual who otherwise would not medically qualify.

Whether the need is for estate planning, wealth preservation, or business insurance applications, the Protective Survivorship Term product can play an important role.

Drawing on over 100 years of service, Protective Life delivers a competitive line-up of innovative, consumer-friendly life and annuity products, backed by a wide array of high-value sales tools, and dedicated marketing support. Protective Life remains committed to providing quality service and being a company that is easy to do business with – making Protective Life the choice for top financial advisors, life insurance agents, brokers and their clients.

Protective Survivorship Term, policy form TL-15 and state variations thereof, is a term life insurance policy issued by Protective Life Insurance Company, 2801 Highway 280 South, Birmingham, AL 35223. Product features and availability may vary by state. Consult policy for benefits, riders, limitations and exclusions. Subject to underwriting. Subject to up to a two-year contestable and suicide period. Benefits adjusted for misstatements of age or sex. Not available in all states, including Montana. Information in this summary is based on current tax laws. The taxation of estates and life insurance is subject to change. PLICO does not render legal or tax advice. Consumers should consult their tax advisor to understand any impact of estate tax law on their individual situation. All payments and all guarantees are subject to the claims paying ability of Protective Life Insurance Company.

About Protective Life Insurance Company

Protective Life Insurance Company was established on a profound belief in the American dream. Since 1907, Protective Life Insurance Company has remained true to its core beliefs: quality, serving people and growth. This unwavering commitment to treating people the way we would like to be treated has been rewarded with stable, long-term relationships and growth. Today, Protective Life is one of the nation’s leading insurance companies, proving the wisdom of our Company’s vision: Doing the right thing is smart business.®

Contact:

Protective Life Insurance Company
Eric Miller, 205-268-3029
Vice President and National Marketing Director
eric.miller@protective.com
or
Protective Life Corporation
Eva Robertson, 205-268-3912
Vice President, Investor Relations
eva.robertson@protective.com

Company Contact

Brittnie Bordonaro
Corporate Communications
Protective Life Corporation
(205) 268-8611
brittnie.bordonaro@protective.com

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