News and Financial Information

Protective Life Insurance Company Introduces New Guaranteed Universal Life Products

Products enhance customization in consumer life insurance

Thursday, January 17, 2013 10:15 am EST



Public Company Information:

"The introduction of this new suite of products offers that needed flexibility and, in the process, demonstrates our Company’s commitment to providing customers with access to important financial products with a focus on innovative solutions that can protect their tomorrows."

BIRMINGHAM, Ala.--(BUSINESS WIRE)--Protective Life Insurance Company today announced the recent release of a new line of guaranteed universal life insurance products. The products can be tailored to individual needs, representing a step forward for the industry in providing simple and affordable life insurance solutions.

The lineup includes Protective Custom Choice Universal Life, Protective Advantage Choice Universal Life and Protective Survivor Universal Life, with Protective Custom Choice Universal Life offering options for customized protection, including multiple level benefit coverage durations and the ability to exchange product types without the need for additional medical examinations.

“Life insurance can provide financial protection that everyone needs, though the products have not always been flexible enough to change with the consumer,” said Carolyn Johnson, chief operating officer for Protective Life. “The introduction of this new suite of products offers that needed flexibility and, in the process, demonstrates our Company’s commitment to providing customers with access to important financial products with a focus on innovative solutions that can protect their tomorrows.”

Protective Custom Choice Universal Life is the line’s flagship product and is designed for individuals who want affordable coverage over lifetime or shorter durations, without cash accumulation. It offers flexible options for coverage at the end of the initial benefit period, including the ability to swap products without a new medical exam should needs change during the first 20 years of the policy (up to age 70). For even more customization, customers can also access Protective’s industry-leading riders.

“Protective Custom Choice Universal Life is one of the most unique and consumer-friendly products on the market,” Johnson said. “Its design is a solution to the challenges consumers and agents face when trying to provide for long-term coverage or decreasing protection after an initial level benefit period – all with the ability to plan premiums that stay level for an extended period of time.”

The second product, Protective Advantage Choice Universal Life, is designed for those with a need to build cash value. It offers flexible terms and is competitive for single-pay and 1035 exchange cases. As with Custom Choice Universal Life, customers choosing Advantage Choice Universal Life can access Protective’s industry leading riders.

Finally, Protective Survivor Universal Life, offers options to protect a second insured individual.

“Protective’s mission is to tear down barriers that block people from protecting their tomorrows, ensuring that they can embrace today,” Johnson said. “The new guaranteed universal life lineup provides products that are accessible, affordable and customizable to customer’s unique needs. We couldn’t be more pleased to introduce them to the market.”

Interested advisors/agents can call Protective Life at 877.778.3500, option 2 or visit Consumers should talk with their life insurance agent for more information.


Protective Life Insurance Company helps provide financial security through innovative, valuable and affordable insurance and investment products. For more than 100 years, the mission of the company has remained alive in its name. Protective is committed to tearing down the barriers that prevent people from enjoying the peace of mind and satisfaction that come from taking care of their future financial needs and the needs of those who depend on them. By enabling more people to confidently protect their tomorrow, we provide them the freedom to embrace their today. For more information about Protective Life Insurance Company, a subsidiary of Protective Life Corporation (NYSE: PL), visit


Protective Custom Choice UL (Form Number UL-22) and Protective Advantage Choice UL (Form Number UL-21) are universal life insurance policies; and, Protective Survivor UL, policy form UL-19 12-12, is a flexible premium second-to-die universal life insurance policy. All policies issued by Protective Life Insurance Company, Birmingham, AL. Policy form numbers, product features and availability may vary by state. Consult policies for benefits, riders, limitations and exclusions. Subject to underwriting. Up to a two-year contestable and suicide period. Benefits adjusted for misstatements of age or sex. In Montana, unisex rates apply. All payments and all guarantees are subject to the claims-paying ability of Protective Life Insurance Company.

Protective Life refers to Protective Life Insurance Company (PLICO) and its affiliates, including Protective Life & Annuity Insurance Company (PLAICO). All companies located in Birmingham, AL.


Protective Life Insurance Company
Christina Anderson, 205-268-4401
External Communications

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Brittnie Bordonaro
Corporate Communications
Protective Life Corporation
(205) 268-8611

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