News and Financial Information

Protective Announces Bielen to Speak at J. P. Morgan 2010 Insurance Conference

Monday, March 15, 2010 7:04 pm EDT

Dateline:

BIRMINGHAM, Ala.

Public Company Information:

NYSE:
PL

BIRMINGHAM, Ala.--(BUSINESS WIRE)--Protective Life Corporation (NYSE:PL) today announced that Richard J. Bielen, the Company’s Vice Chairman and Chief Financial Officer, will speak at the J. P. Morgan 2010 Insurance Conference on March 22 in New York, New York. The presentation will be from approximately 2:45 p.m. Eastern until approximately 3:30 p.m. Eastern.

You may dial in to listen to the presentation at 800-857-2850 (toll free) or 415-228-4885 (toll) on the day of the conference. The passcode to access the call is “insurance”. The telephone number and slide presentation will be available on the Company’s website at www.protective.com.

Protective Life Corporation provides financial services through the production, distribution and administration of insurance and investment products throughout the United States. It has annual revenues of approximately $3.1 billion and as of December 31, 2009 had assets of approximately $42.3 billion.

Contact:

Protective Life Corporation
Eva Robertson, 205-268-3912
Vice President, Investor Relations

Company Contact

Brittnie Bordonaro
Corporate Communications
Protective Life Corporation
(205) 268-8611
brittnie.bordonaro@protective.com

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